The brand Add-on is used as a temporary phase during the transition of your new logo with the text "Part of the Share Logistics Family", to allow your clients to get used to your new identity. We use the word "family" consciously, to emphasize our personal approach, our friendly organization and our shared values. More importantly, because we want to tell our clients that our other family members are also beneficial to them.
Using the brand Add-on
Place these on your communication items, but not on your website (we have brand topbar for that). If you all-ready changed your logo to a Share Logistics style please skip this step and update your logo with your new version in this manual.
- Preferably place the brand Add-on at the bottom of your message, on the left-hand-side
- Don't make it too big, stick to the size given in the EPS formats
- Respect the space around the brand Add-on and the color usage, which is the same as for the brandmark
- Don't mix this element directly with your logo. For now, your own identity is leading. We'll migrate the brand Add-on with your new logo in the next phase
Using the brand Add-on in your website
The brand Add-on is a small bar on the top of your website to indicate you're part of the Share Logistics Family. To implement this topbar, simply ask your site administrator or website developer to add this code in your head tag. If you're running WordPress, simply add a header script plugin like HFCM to your site and add that code to that plugin.
<script src="https://www.sharelogistics.com/js/topbar.js" top="0" mobile-top="0" id="ShareLogisticsBanner"></script>
When appearance is strange we can move the position by editing the value 'top' and 'mobile' (in pixels).
That's all there is to it!
Please use our full-color logo on white wherever possible. Our background color may change in special circumstances to our beige, yellow or black corporate colors, but keep the wordmark in white or black.
|Dark Yellow (Brandmark only)
|Red (Brandmark only)
Our main colors are yellow, blue and black. We never use red in our identity except for our brandmark.
We prefer a white or yellow background but can use a beige color to emphasize an area. For complex graphics, a lighter version of our blue is used.
We use Calibri Light for our office communications
In all our office communications, such as Word or Powerpoint, emails and letters, we use the free Calibri font.
- Titles are in Calibri Light size 24pt / line height 32pt
- Headings are in Calibri Light and intros are size 14pt / line height 15pt
- Body text is in Calibri Light size 10pt / line height 12pt
- Footers are in Calibri Light size 9pt / line height 12pt
Aaux Next for professional productions
In our professional productions like brochures, websites and business cards we use the Aaux Next Family. This font is available through Typekit in de Adobe® Suites or can be purchased online.
Colors and fonts
Only use the color combinations shown above.
The image bank can be found here. These images are royalty free and can be used in presentations. If you're looking for something special, such as a high-resolution version for professional productions, or if you have an image to share, as part of a case, for example, contact firstname.lastname@example.org
We've created templates that can be used by all of our companies based on the concept "Part of the Shared Logistics Family". The template can be installed by yourself or centrally by your IT department. During the transition phase, you can adjust the template to your brand.
The templates can be found here